Made in New London
Collection:
Simmons Collection-Shelley, Jason
Object ID:
x2006.015.115
Object Name:
Catalog
Description:
Wholesale catalog from Simmons Little Folks Furniture dated 1972. The 36 page catalog features illustrations and photos, both color and black and white, of childrens' furniture along with a description and unique catalog number for ordering purposes. The inside catalog pages are predominantly color photographs of the furniture pieces in bedroom settings. White plastic spiral binding.

The front cover features a colored photo of a children's bedroom complete with a crib and two dressers in dark stained wood and orange. The color decor of the room is orange, yellow, and brown and features toys, stuffed animals, books, and wall decorations of a monkey and a sleeping sunflower. The carpet is brown. Directly below the front cover photograph
Simmons logo in blue and yellow on a white field bordered by black; SIMMONS (in blue); Little Folks (in white lettering on black block); FURNITURE (in blue); Your baby deserves the best (in black script); CATALOG 81 1972

The back cover shows a bedroom setting with white and red furniture. The wall decorations carry the red through in an apple with a worm inside and a bear with yellow ears, arms and legs. The carpet is red and the color theme of the room is red, white and blue. Below the photo reads: "See inside back cover for description." Below the picture is a 2" yellow band which carries the Simmons logo; To the right is information as follows, all in black lettering:
SIMMONS COMPANY JUVENILE PRODUCTS DIVISION
Main Office / Factory / Warehouse
NEW LONDON, WISCONSIN 54961
Telephone (414)982-2140.
Year Range from:
1972
Year Range to:
1972
Material:
Paper
Click to Enlarge
Front coverFront cover
Page 19Page 19
Playrite setPlayrite set
Back coverBack cover